Privacy Policy

This Privacy Policy applies to information collected by us about you through our website. By using this website, you are giving us permission to use the data you provide to us in the ways set out below. It is entirely up to you as to whether or not you choose to provide us with any personal information; if you choose not to, we may simply not be able to assist you.

Your personal information will be held and used by us in accordance with UK Data Protection legislation. For the purposes of the Data Protection Act 1998 (the “Act”), the data controller is Surely Services Limited, and our details can be found on register of the Information Commissioner’s Office Website (Registration Number ZA053431).

About your data

We take the protection of your personal data very seriously and are committed to ensuring that your privacy is protected. This policy explains what information we collect from you, what we do with it, how we keep it secure and the circumstances in which we provide it to third parties. If you have any questions, comments or requests regarding this Privacy Policy please contact our Customer Care team at

Information we collect from you

To take advantage of the services we offer, you will be required to provide us with certain information about yourself. This may include completing certain forms on our website. You may also be asked to provide us with information about yourself if you apply for an insurance product or choose to contact us for any reason (whether via our website, email or telephone). We also collect details of your visit to our website and your use of it which we do by automatically recording your IP address. Please see our cookie policy for more information about this.

Sensitive personal data

We may on occasion ask you to provide sensitive personal data as defined in the Act  (for example, questions relating to your health or criminal convictions for the purpose of providing insurance quotations). By proceeding with obtaining a quote, we will take that as your explicit consent to such information being processed by ourselves and the relevant third party product providers. This sensitive information will not be used by us or the relevant third party product providers except for the specific purposes for which you provide it and in connection with the product or service requested.

Use of cookies

Information about how we use cookies can be found in our Cookies Policy.

How we use your data

We (or third parties acting on our behalf) may use your personal information in the following ways:

  • provide you with the information, products or services that you request from us and for the administration associated with any products or services requested or purchased by you via the website;
  • allow you to participate in interactive features of our service when you choose to do so;
  • internal record keeping;
  • improve our products and services;
  • contact you by letter, telephone or e-mail about renewals;
  • contact you by letter, telephone or e-mail to inform you about other products and services which may be of interest to you; and/or
  • notify you of our news, changes to the website, or other items we think may interest you.

We will also disclose your personal information to third parties who provide the products and services you apply for via our website. In some instances we may need to share your personal information with our subsidiaries, affiliates or other members of our group.

We also may need to disclose your personal information where it is necessary to comply with any applicable laws or regulation or to protect ourselves or our users (including exchanging information with other companies for the purposes of fraud protection or the investigation of other unlawful conduct). Regulatory bodies may require disclosure for the purposes of monitoring or enforcing our (or third party product providers) compliance with laws, regulations or applicable codes of conduct.

In the event that we sell our business, we may disclose your personal data to the prospective buyer of our business.

How and where we store your personal information

As required by the Act, we follow strict security procedures in the storage and disclosure of personal information, to minimise the risk of unauthorised access. We take all reasonable steps to ensure your personal details remain secure. The personal information that we collect from you may also be transferred to and stored outside of the European Economic Area.

Our website is hosted on a cloud service provided by Amazon Web Services located in the Republic of Ireland. We use encryption software to prevent access to your personal information. Unfortunately, the internet is never a completely secure environment and we cannot guarantee that hackers or unauthorised personnel will not gain access to your personal information despite our best efforts.

When you enter personal details on our website, you’ll be entering these details within a secure environment. We use SSL (Secure Socket Layers) encryption to protect the details you send us, and the padlock symbol will appear in most browsers confirming that we have appropriate certificates in place (from Comodo).

Accuracy of your information

We endeavour to ensure that the information we hold about you is accurate and kept up to date, and we shall assume that the information you provide to us is accurate. Should you inform us of inaccuracies in the information which we hold in relation to you or, if we discover that such information is inaccurate, it shall be promptly rectified by us.

Your rights

If you do not agree to the Privacy Policy then you should not enter any of your personal information on our website. If at any time after you’ve provided personal information to us, you want to object to your personal data being used by us, you need to let us know by contacting our Customer Care team by email at We will endeavour to process your request as soon as possible, but in some cases it may take up to 28 days to process your request.

You may request a copy of the information we hold about you. We will be happy to provide you with such information upon request and the payment of £10 in order to cover our administrative expenses in relation to your request.


We may change this policy from time to time by updating this page. You should check this page regularly to ensure that you are happy with any changes. Any change will take effect immediately the revised Privacy Policy is available online.

This policy was last updated in August 2014.